Behind-the-Scenes: Your Top Questions Answered by the Family Savvy Team
In this episode of The SavvyCast, Jamie and her Business Manager, Finlay, pull back the curtain on what it’s really like to work in the influencer world—both as the influencer and the one managing the day-to-day. They share how they met, what it’s like running a lifestyle brand, and dig into the questions they hear most: What does a typical day look like? How does influencer income actually work? And how do they decide which brands to work with?
Whether you’re curious about the influencer world or considering jumping into it yourself, this episode gives you an honest, behind-the-scenes look at how we do what we do.
Episode at a Glance
- How Finlay and Jamie met & how the business has evolved
- What Finlay actually does day-to-day as the Family Savvy Business Manager
- How many teammates does it take to run Family Savvy?
- How influencers actually make money
- Whether Jamie truly uses and loves the products she promotes
- How do we choose the brands we want to work with?
- What happens if we try a product and don’t love it
- How we brainstorm & plan content ideas
- Who helps us film, edit, and publish content
- How involved Jamie is in her Instagram account (and how much is team-led)
- Honest advice for anyone wanting to become an influencer
Who is Finlay Coupland?
What began as a part-time role managing social media for Family Savvy quickly evolved into a full-time position for Finlay Coupland, who now serves as the brand’s Business Manager. In this role, she oversees all aspects of day-to-day operations—from supporting the Family Savvy team to leading social media strategy, managing business partnerships, coordinating brand collaborations, and more.
Finlay graduated from Samford University in 2022 with a degree in Journalism and Mass Communication. Shortly after, she moved to Florida to participate in the Disney College Program, where she worked at several iconic locations including Star Wars: Galactic Starcruiser, ESPN Wide World of Sports, and Disney’s Animal Kingdom.
Outside of work, Finlay is passionate about storytelling and the arts, especially through dance and theatre. She is a dance teacher and a Children’s Minister, and she loves pouring into the next generation. She’s also a big fan of Taylor Swift, Survivor, and—unsurprisingly—Disney.
Resources & Links:
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